Of course, we all have customers and we know we need to maintain a good relationship with them. But how do we do that? Yes, software systems are useful tools, which help us track the details. Our strategy for staying connected with customers is much more important.
Each customer is unique. How do they want to be contacted? What are their needs? What affects their business today? Have their needs changed since we worked with them initially? What results did they get from working with us? Do they need additional products or services? The questions mount up, and that's the key to managing these vital relationships. Learn to think more strategically about sustaining long-term healthy relationships and grow your business with every interaction.
WHY SHOULD YOU ATTEND?
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
AREA COVERED
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
WHO WILL BENEFIT?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
Speaker Profile
Rebecca Staton-Reinstein
Rebecca Staton-Reinstein, Ph.D., and President of Advantage Leadership, Inc. works with leaders and their organizations to Increase your bottom-line results through strategic leadership, engaged employees, and delighted customers in all economic sectors. Draw on her proven ability to mentor you through major change, customizing successful solutions to your complex issues. For over 25 years, Rebecca has contributed value as an executive, manager, educator, and consultant, honored on four continents. She is a Ph.D. in organizational development, a National Speakers Association Legacy Professional Member, and St. Petersburg Engineering Academy Foreign Member and author of books on strategic leadership and planning.
Upcoming Webinars
Managing Difficult Employee Conversations
Handbook Overhaul 2026: Compliance, OBBB Act & Beyond
Independent Contractor vs. Employee - 2026 IRS Guidance on …
ChatGPT for HR - Build HR Policy Framework and Strategy
Stop Conflicts Before They Become Big Problems: Practical S…
Virtual and In-Person Onboarding Your New Hire: Policies, P…
Major Changes in W2 and 1099 for 2026 Compliance! Learn How…
Setting SMART Goals & Leveraging Storytelling for Reporting
Female to Female Hostility @Workplace: All you Need to Know
I-9 Audits: Strengthening Your Immigration Compliance Strat…
Rewiring Your Emotional Triggers: Leading with Clarity and …
From Spreadsheet Logic to Analytics Logic: Excel → Power BI…
Electronic Payment Fraud Prevention Best Practice
Onboarding Best Practices for Millennial and All Employees
Mastering the Prompt: How Every Professional Can Use AI to …
Batch Record Review and Product Release
Emotional Intelligence: Mastering the Emotions of Great Lea…
Managing Toxic & Other Employees Who Have Attitude Issues
FDA QMSR Explained: How the QMSR Replaces the QSR
2-Hour Virtual Seminar on How to Conduct an Internal Harass…
Project Management for Non-Project Managers - How to commun…
ChatGPT for CPAs and Finance Professionals
Leading a Project and Team in Stressful Times: Supporting y…
Excel - Pivot Tables - The Key To Modern Data Analysis and …
Better Business Writing-How to Write Right
HR Metrics and Analytics 2026- Update on Strategic Planning…
Excel + AI: The Smart User's Guide to Faster, Easier Work w…
4-Hour Virtual Seminar on Secrets of Psychology - Why Peopl…
Accounting For Non Accountants : Debit, Credits And Financi…
Thriving in a Hybrid Workplace: Keys to Leadership and Team…
Conquer Toxic People - Learn To Protect Yourself And Get Yo…
Data Integrity and Privacy - Compliance with 21 CFR Part 11…
FDA Regulation of Artificial Intelligence/ Machine Learning
H-1B Visa Updates and Employer Strategies for 2026
Beyond Orientation: Build a Strategic Onboarding Experience…
Modern Change Management: A Human-Centered System for Drivi…